Sophie Hainsworth Bio(1)

Meet Sophie Hainsworth

Expert brings over 12 years’ experience and exec level expertise to help BIDs rejuvenate high streets.

Introducing Sophie Hainsworth, is a multi-award-winning place and digital marketing expert. She is a highly former CEO and Co-Founder of a company providing digital services to over 70 towns and cities across the UK.

High-Profile Local Government Expertise

During her six years as CEO at LoyalFree, Sophie has won a plethora of awards for her work including Entrepreneurial Collaborator & Scale Up Entrepreneur at the Real Entrepreneurs Award 2022, Leicester Mercury Entrepreneur of the Year 2019 and a double win at the Leicestershire Live Women’s Awards.

Under her management, her business received awards such as FSB Digital Innovation of the Year, Mills & Reeve Innovation 50, double wins at the East Midlands Chamber Awards, winner of the Theo Paphitis SBS Award and double wins at the Retail Systems National Awards.

Furthermore, she is part of the Government’s High Streets Task Force (who support communities and local government to transform their high streets) and also represented the UK at the 2019 World Towns Leadership Summit in Tokyo, where she spoke on changing consumer demands on the high street. A regular speaker and panellist for British BIDs and ATCM (Association of Town & City Management) – Sophie is a well-respected voice in the place management industry.

Supporting Local Businesses

Outside of work Sophie is also an avid campaigner for mental health awareness and a mentor to many start up entrepreneurs. She can usually be found travelling across the globe, walking her dogs or with a book in one hand and a coffee in the other.

“I am thrilled Sophie is joining our team at DigiKind. She brings next-level of knowledge and expertise that our clients value and need. Sophie understands people, technology and place unlike anyone else I’ve worked with and I can’t wait to see how we can help towns and cities build strong, sustainable communities together.”
— Kathy Kyle, Founder of DigiKind

“I am really excited to join Kathy and the DigiKind team to help continue their impressive work on the high street. I’m passionate to create meaningful change in the industry and work with a team focused on doing this.” — Sophie Hainsworth

People say

“Sophie is a powerhouse! Fantastic at what she does both with her innovative platform and the way she works with her customers. Always looking for an opportunity to help people with what they need, and coming up with new ideas that will help them meet their goals. She is passionate about the places which she works and understand what customers want from their towns and city centres. I highly recommend her and her services to any locations who are looking to improve engagement with their citizens and businesses, and drive footfall to the high street.”\— Michelle Veasey, Former Brighouse BID Manager