By Kathy Kyle Bonomini

It is Earth Day on Thursday, 22nd April and we wanted to take a moment to reflect on one thing: rejuvenation. The blossoms on the trees have brought a welcome change in season and are now being replaced with fresh green foliage. As our highstreets begin to bustle again, we are enjoying shopping in-store again. We hope you are, too.

We’ve discovered new sustainable-friendly shops a plenty on the high street and we look forward to sharing their stories with you. We’ve been interviewing businesses in various towns and will be sharing their news and stories with you on our channels and on our blog. Find our links here.

This week our team also launched the My Royal Borough “Don’t Let Your Guard Down” campaign for the Royal Borough of Windsor and Maidenhead. We are so pleased with the results and reception so far – and there is much more to come. We continue to collaborate with the community to generate content and look forward to continued positive comments and engagement. We are grateful for such a wonderful community and reception.

In this newsletter, we are sharing our round up of five pieces of great content we have recently published or been a part of, and invite you to join us in submitting your own content so that we may continue to amplify our collective voice to reimagine and rejuvenate our respective high streets.

Here’s our Top Five

1. Tell us your inspirational pandemic success story. Fill out this form and we will write a blog about your business and promote it across our channels. Side note: We have noticed a rise in sustainable businesses on highstreets. Read our DigiKind net zero plan here; how are you taking small actions to achieve sustainability goals?

2. Check out our “Don’t Let Your Guard Down” Reopening and Recovery Campaign. We are working with the Royal Borough of Windsor and Maidenhead to reimagine the high street. We are focussing not only on reopening but also on recovery, looking ahead post-reopening. Visit to learn more about the Don’t Let Your Guard Down campaign we have developed for the Royal Borough of Windsor and Maidenhead and visit to view all campaign materials. We’d love to hear about your reopening campaigns, or other campaigns you’ve seen, so that we can create a bank of best practice resources for everyone to be inspired by.

3. Are you a Founder of a Business? Read Kathy’s Lessons In Leadership article, originally published in Darren Caveney’s Comms2Point0 E-Mag. If you want to learn more about Founder / CEO Thought Leadership Approach, download our free white paper.

4. High Street Webinar Recap: Kathy was invited to speak by Council Advertising Network (CAN) to share best practices on a safe highstreet reopening webinar. Free assets were made available by the Westco Digital creative team for high street reopening campaigns. This post, which includes the webinar, was originally shared on CAN’s website.

5. Do you need some high street inspiration? A Hoppy Place is an award-winning business that pivoted in the face of the pandemic. We were inspired by their story and want to share how they created a digital and in-person community in the midst of a global pandemic with you. We interviewed Dave after they won two national awards and shared widely for My Royal Borough and are happy to share their news on our DigiKind channels. After all, we are here to share best practices from across the UK. We all know that lockdown has been exceedingly difficult on small businesses. We believe that businesses like A Hoppy Place is a shining example of why and how our economy and our high streets will bounce back. Let us know what you think.

Credits: Visit Windsor, Windsor Eton Photo Art, Boris the Dauchsund