We created a digital directory, composed of 40 local businesses and community partners – shared their promotions and events – and our content was shared by influential accounts across social channels. We planned and hosted an instameet, which helped to reach more people and build community. We achieved meaningful organic growth on social channels, achieving 1,724 visits on Twitter (a +513% increase and a 150% increase in mentions) and we reached 89% more accounts on Instagram and engaged 200% more accounts via stories due to our Instameet. Even on Facebook, we reached 9,524 impressions last month, a 327% increase over the previous month. The month before that, we achieved 2,599 (an increase of 1,034% over the previous month).