By Jenny Clarke, Associate

At the end of February DigiKind were lucky enough to welcome the fabulous Dr Rosie Gilderthorp to our Breakfast Briefings. Dr Rosie is an award winning Clinical Psychologist, writer and podcaster, with huge successes under her belt and even bigger ambitions for the future.

DigiKind Director and Co-Founder, Kathy Kyle Bonomini talked to Dr Rosie about what led her from NHS clinical psychology to running a social enterprise alongside her private practice, and mastering all things digital marketing.

Dr Rosie is passionate about issues around mental health in our current society, and in particular about helping parents who are struggling.  Five years ago Dr Rosie found that her current working patterns were no longer possible, and so she adapted and changed, and in doing so found new ways of working as well as new opportunities for herself, the clinical psychology profession as a whole and her patients. Sharing her now expert knowledge with her colleagues is a key part of Dr Rosie’s business plan, allowing her to expand her other innovations for the good of psychology patients everywhere.

I watched the playback of the Breakfast Briefing and was fascinated to hear Dr Rosie’s story, how she has embraced digital marketing to make her business a success, and her approach to using different sources of income to fund her socially-minded innovations.

My top five takeaways from Rosie’s talk were:

1.     Responding positively to change, and having an open approach to learning new skills can result in amazing innovation. And as with Dr Rosie, if you keep changing and innovating the rewards can keep growing!

2.     We all have specialist knowledge we can share, be that in the mainstream media or our own channels, and in doing so we can both help other people and promote our own businesses and careers.

3.     Collaborating with our peers within our own networks creates a win-win situation.

4.     When creating a new product or service, and when selling it in, really get under the skin of the people it’s for. What are their needs, how are they feeling, what are their struggles?

5.     When you are marketing a small business, don’t overcomplicate things. Just get to know who your clients are and talk to them like friend.

This is what our attendees had to say about Rosie’s talk:

“As a small and often isolated business owner, these sessions are invaluable, bringing a group of knowledgeable people to the workplace. If nothing else, it opens the mind to new ideas and forges some good contacts.”

“Kathy, as usual, had another special guest speaker, who was inspirational and generous with sharing her knowledge. Kathy is wonderful.”

“Dr Rosie, in the area of mental health, must stand out as a very special person. Apart from her growing her business of educating others and helping her own patients, her visibility on social media, her willingness to discuss mental health openly and her influence must have a wide impact on our community.”

You can watch the playback here: https://vimeo.com/681120656 

You can view all of our other Breakfast Briefings here: https://digikind.uk/resources-page 

Be sure to check out Dr Rosie in the following ways: