Sophie Hainsworth joins DigiKind, bringing over 12 years’ experience and deep executive-level expertise to help Business Improvement Districts rejuvenate high streets.

For Immediate Release

23 MAY 2023: Sophie Hainsworth, multi-award-winning place and digital marketing expert is joining DigiKind as a high street advisor.

Sophie is a highly experienced former CEO and Co-Founder of a company providing digital services to over 70 towns and cities across the UK.

Regarding her work with DigiKind, Sophie said: “I am really excited to join Kathy and the DigiKind team to help continue their impressive work on the high street. I’m passionate to create meaningful change in the industry and work with a team focused on doing this.”

During her six years as CEO at LoyalFree, Sophie has won a plethora of awards for her work including Entrepreneurial Collaborator & Scale Up Entrepreneur at the Real Entrepreneurs Award 2022, Leicester Mercury Entrepreneur of the Year 2019 and a double win at the Leicestershire Live Women’s Awards.

When asked about Sophie joining the DigiKind team, Founder Kathy Kyle said, “I am thrilled Sophie is joining our team at DigiKind. She brings next-level knowledge and expertise that our clients value and need. Sophie understands people, technology and place unlike anyone else I’ve worked with and I can’t wait to see how we can help towns and cities build strong, sustainable communities together.”

Under Sophie’s management, her business received awards such as FSB Digital Innovation of the Year, Mills & Reeve Innovation 50, double wins at the East Midlands Chamber Awards, winner of the Theo Paphitis SBS Award and double wins at the Retail Systems National Awards.

Furthermore, she is part of the Government’s High Streets Task Force (who support communities and local government to transform their high streets) and also represented the UK at the 2019 World Towns Leadership Summit in Tokyo, where she spoke on changing consumer demands on the high street. A regular speaker and panellist for British BIDs and ATCM (Association of Town & City Management) – Sophie is a well-respected voice in the place management industry.

Outside of work Sophie is also an avid campaigner for mental health awareness and a mentor to many start up entrepreneurs. She can usually be found travelling across the globe, walking her dogs or with a book in one hand and a coffee in the other.

——

What clients have said about Sophie’s work

“Sophie is a powerhouse! Fantastic at what she does both with her innovative platform and the way she works with her customers. Always looking for an opportunity to help people with what they need, and coming up with new ideas that will help them meet their goals. She is passionate about the places which she works and understand what customers want from their towns and city centres. I highly recommend her and her services to any locations who are looking to improve engagement with their citizens and businesses, and drive footfall to the high street.”

— Michelle Veasey Former BID Manager, Brighouse BID

Notes to Editors

DigiKind

DigiKind empowers communities through digital transformation. Founded by Kathy Kyle in 2021, DigiKind empowers communities through digital transformation and is working with towns and cities on high street recovery. We work with central government, local authorities, non-profits, startups, BIDs, and companies large and small to reach more people, focus on building community and drive footfall back to the high street. We are award-winning experts who know what it takes to execute high street reopening and recovery campaigns. 

Learn more at DigiKind.uk. Download our Press Kit. Interviews and images are available on request.

For more information, contact Kathy Kyle Bonomini at kathy@digikind.uk, 07500 800 627 or https://linktr.ee/kathykyle_.