Join Nkechi Okeke-Aru, Royal Borough of Kingston and Kathy Kyle, DigiKind at Digital Leaders: Public Sector Insights Week, 13-17 March.

Learn how we collaborated with the Royal Borough of Kingston and local business and community partners like the Kingston Chamber of Commerce and the New Malden Town Centre Partnership to help the local town of New Malden increase awareness of local offerings using digital, creative campaigns and placemaking.


  • In only two months, we built a geolocated digital directory for businesses and community partners

  • Created a robust digital presence and offline support with businesses and key community leaders

  • Increased social media outcomes significantly (meaningful organic growth on all social channels

  • +513% increase on T, engaged 200% more accounts due to Instameet, +1034% increase on FB)

  • Hosted an Instameet in partnership with influencers, which drove digital outcomes (to website, directory and social channels)


Discover tactics for empowering a diverse business community and their audience to support each other, giving them the online and offline platforms to share positivity about their town, amplify their voice, and promote their products and services at a time when they needed it most.

Meet your Speakers

Nkechi Okeke-Aru is a Regeneration Lead at Royal Borough of Kingston upon Thames, currently leading on the development of adaptive strategies and programmes for town centre diversification and renewal through innovation and experimentation. Nkechi has over 18 years of local government experience delivering community-focussed service improvement and change.

Kathy Kyle is the Founder of DigiKind – the award winning high street reopening experts, that specialise in helping towns and cities to rebuild. Kathy is a recognised leader in digital transformation and supports local councils, BIDs, businesses and nonprofits with community engagement and empowerment.